Description
Marketers everywhere are making a big mistake, and they don’t even realize they’re doing it.
Here’s what’s happening: they’re putting out weak calls to action (CTA) at the ends of their sales letters, ads and other promotional pieces. And their clicks, conversions and sales are suffering for it.
Heads up: It’s not enough to merely say, “click here to buy now.”
Sure, that helps. But if you want to generate the kind of sales that turn your competitors green with envy, then you need to do more. You need to provide more benefits, more justifications, more risk reversal, and/or more urgency.
And that’s exactly what you’re about to discover in this guide. You’ll find 15 different types of calls to action, a description of how and why it each one works, plus a template and three swipes that you can use across any niche.
